Greetings, Friends!

Last month, I had the exciting opportunity to creative direct a campaign for Enjoy Basketball in NYC, a brand that I have previously collaborated with. However, this time, the collaboration took on a whole new level of excitement as the team partnered with ICEE, yes, the slushie brand! Together, my friends at Up North Management, who co-own Enjoy Basketball with their client Kenny Beecham, and I worked tirelessly to bring forth a collection that extended beyond just hoodies and t-shirts. This time, Enjoy Basketball introduced a basketball and a custom slushie cup into the mix.

Personally, I couldn't contain my excitement about the entire drop. The chance to build upon the last campaign I directed for Enjoy Basketball while incorporating the creative visions of Jelani Rice and Jon Carter from the PS crew was an absolute slam dunk. The team, consisting of Kenny, Cody, and Cole, is truly creating something special for all the basketball enthusiasts out there. They are starting with the fundamentals, catching the attention of even the NBA. So, basketball fans, keep your eyes peeled for what they have in store, and who knows, there might be more exciting projects between us in the future.

A special shout-out goes to Jason Kusimo, who was a terrific model for the campaign. Jason, your contribution was instrumental in bringing our vision to life, and I couldn't have done it without your help. I'd also like to express my gratitude to my friend Jamie Kreinces, who worked closely with us to ensure that Enjoy Basketball continues its hot streak. With all the support we received, could this be the beginning of a championship-worthy journey?

The Enjoy Basketball x ICEE campaign collaboration has elevated the game to a whole new level. It's not just about the gear anymore; it's about the experience and the passion for basketball. By combining the creative forces of Enjoy Basketball, ICEE, and our dedicated team, we are bringing the game to life in a way that resonates with fans on and off the court, especially when we consider that the drop sold out in just 5 hours! It's a winning formula, and I can't wait to see the championship banner raised for Enjoy Basketball and their growing community of enjoyers of the game. Stay tuned for more exciting developments, as this collaboration is just the tip of the iceberg for what's to come.

Farewell,

Troy