STUDY_
2023_07
Enjoy Basketball
EB x ICEE Campaign
Info
In a cosmic collaboration with Enjoy Basketball and The ICEE Company, Planetary Services embarked on a stellar mission, blending strategy and IRL for a vibrant product campaign. Through the nostalgic lens of our technological gear, we captured a singular universe where basketball and icy refreshment collide.
Scope
Language
Naming
Architecture
Orientation
Positioning
Research
Art Direction
Identity
Creative Direction
Environmental
Typography
Development
E-Commerce
Web3
UX
Activation
Campaign
Film
Photography
Production
Food & Beverage
Art & Fashion
Industry
Non-profit
Community Project
![](https://cdn.prod.website-files.com/645ea093d491678254496b52/6499e3f2613ef284abd3dfe4_EBxICEE1.webp)
![](https://cdn.prod.website-files.com/645ea093d491678254496b52/6499e3f2da6e6421bb92f603_EBxICEE2.webp)
![](https://cdn.prod.website-files.com/645ea093d491678254496b52/6499e3f2ff24158304291a93_EBxICEE3.webp)
![](https://cdn.prod.website-files.com/645ea093d491678254496b52/6499e3f2de13a8a0d6f079b0_EBxICEE4.webp)
![](https://cdn.prod.website-files.com/645ea093d491678254496b52/6499e3f2da6e6421bb92f5ef_EBxICEE5.webp)
![](https://cdn.prod.website-files.com/645ea093d491678254496b52/6499e3f26981a2bbda82a39a_EBxICEE6.webp)
![](https://cdn.prod.website-files.com/645ea093d491678254496b52/6499e3f26ebe03a7a96a0b36_EBxICEE7.webp)
![](https://cdn.prod.website-files.com/645ea093d491678254496b52/6499e3f296977b184c04398d_EBxICEE8.webp)
![](https://cdn.prod.website-files.com/645ea093d491678254496b52/6499e3f2bd58c06ddb39106c_EBxICEE9.webp)
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